Download assignment and fill in sheet
Attention Students!
Please put on your digital literacy glasses and for 24 hours, look at your world in a different way.
As you go through your screen day, you will notice that hundreds or even thousands of messages are being hurled at you – Look here! Buy me! Believe this! Do that! Some are for good causes, others not
Of course you cannot stop to read them all, contemplate buying certain products or even watch the most meaningful video full of pleas for help. You censor and filter for your own sanity!
We are all aware of the obvious advertisement messages, found in television commercials and on mall billboards. But are you aware of the far more subtle, half-hidden online messages? The more sophisticated you become in filtering, the less obvious, more embedded the messages. The goal of ad agencies, public relations people and spin is to get your attention before you can click away from the message. (Even so, obvious commercials sell products, or else no one would pay to produce them)
Why do they want your attention? Two reasons:
- To sell you a product in order to make money
- To convince you to believe a message (social, political, economic etc.)
In this assignment, you are collecting evidence of people actively trying to get your attention (e.g. individuals, groups, businesses, commercial-for-profit and not-for-profit agencies.).
Something to think about while you are collecting evidence and filling in this form.
- Are you in control of whom and what you pay attention to?
My Message Diary
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Date & time |
Message Fill in: Buy . . . . . Believe. . . . . Other . . . . .
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Media through which you heard, saw, read it online E.g. text, audio, video |
Details: Name of site, and publisher |
Kind E.g. e-mail, news site, social networking, gaming etc. |
Separate ad, popup, If message is integrated into content –how? |
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