- What happened? Who, what, when, where, how
- Who witnessed it? ( primary source)
- Who first reported it?
- After the fact: Who first interpreted & communicated it?
- What was the bias of the first witness, reporter & interpreter
- Types of bias: political leaning, cultural, societal
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SECONDARY
- How was it reported by the vetted, peer-reviewed media?
- How was it reported by the mob? Social reporters? Social media?
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TERTIARY
How was it interpreted by the stakeholders?
- Non profit groups
- Academics
- Industry
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PROPRIETORIALLY
- How was it promoted & used? By whom?
- How was it "spun"? For whose benefit?
- Was it successful?
