Branding people, places, things, ideas: ripping off - or - part of Canadian culture?

• How many Canadian icons were used in this video?
• Do you think that the Hudson's Bay company deserves to appropriate Canadian history for their purpose, seeing as they are an important part of Canadian history?

Canadian icons / symbols used in media / advertising Question: is culture degraded or enhanced - or neither through communication & replication of these symbols & icons?

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HISTORY of the word Branding 

Date: 15th century

Main Entry: brand

Function: transitive verb

1 : to mark with a brand

2 : to mark with disapproval : stigmatize <he was branded a coward>

Date: 1970

Main Entry: brand·ing

Pronunciation: \ˈbran-diŋ\

1 : the promoting of a product or service by identifying it with a particular brand

Date: Today ( a combination of meanings)

• S: (v) brand, trademark, brandmark (mark with a brand or trademark) "when this product is not branded it sells for a lower price"
• S: (v) brand (burn with a branding iron to indicate ownership; of animals)

• Brand management, the application of marketing techniques to a specific product, product line, or brand
• Nation branding, the application of marketing techniques for the advancement of a country
• Personal branding, people and their careers marketed as brands
• Co-branding, associates a single product or service with more than one brand name
• Branding agency, a type of marketing agency which specialises in creating brands

more: THE BRANDING OF OBAMA

More from the artist who created the Obama Icon

Visions & Voices presents: Art, Culture, Politics: A Conversation with Shepard Fairey