* Logical structure
* Main points clearly presented
* Main ideas unified by overarching idea
* Text flows well (not choppy or stilted)
* Author's argument is not repetitive
2. Has author used good grammar?
3. Are there spelling or typographical errors?
4. Are the graphics (images, tables, charts, diagrams)
appropriate and clearly presented?
* Clearly labeled
* Descriptive title
* Understandable without explanatory text