Thanks so much TED for Ads Worth Spreading , a competition they created to seek," to reverse the trend of online ads being aggressively forced on users. We want to nurture ads so good you choose to watch. In 2-3 minutes, there's enough time to really tell a story, share an idea, make an authentic human connection, become unforgettable. Instead of ambush, they offer pleasurable, intelligent engagement.
05:31
This astonishing and beatifully executed live fashion show simply mesmerized us -- and the thousands who gathered to watch on the streets below. An ingenious way to promote a product, while engaging viewers in a tangible experience.
Play Hornbach and HEIMAT
03:00
We love the magical, atmospheric style with which this ad presents a single idea that has the potential to make the world a better place.
Play Batelco
03:37
We loved this ad's smart use of social media to engage tens of thousands in a journey through the random interconnectivity of modern life. The film was originally delivered through a Facebook app that incorporated users' webcams, and displayed their pictures on TV screens throughout the Persian Gulf.
Play Dulux
02:00
One of our judges wrote, "This is the perfect project for a paint brand to invest in." More importantly, it moved us with its uplifting message that life is better in color -- and there is nothing that a fresh coat of paint can't make better.
Play Chrysler
02:01
In this spot, a classic American car-maker repositions the luxury automobile -- and, at the same time, re-brands a troubled city. Our judging panel loved the powerful, authentic tone of this love letter to the city of Detroit.
Play Intel
01:55
This ad makes a tech product demo as exciting as an action film -- rolling all the different things one microprocessor can do into a single cinematic experience.
Play Savory Institute
03:43
Our judges were captivated by this provocative, conversation-style ad, which reveals the little-known key to reversing a devastating environmental problem.
Play Topsy Foundation
01:35
We're all familiar with the specter of AIDS: in months, the victim can waste away before our very eyes. Yet few are aware of the effectiveness of anti-retroviral medicine. This ad makes that potential vividly, visually clear -- demonstrating a real hope to those who suffer from AIDS.
Play Nike Foundation
Girl Effect: The Clock is Ticking
03:04
This ad uses animation brilliantly to make clear the benefits of investing in a single worthy cause. It sheds light -- and hope -- on one of the most overlooked, yet promising, assets on this planet: 12-year-old girls.
Play Nokia
The World’s Smallest Stop-motion Character Animation
01:37
We love how this ad brings showcase and entertainment together, demonstrating a new smartphone's imaging capabilities through a magical, microscopic animation. (Fun fact: this ad holds a Guinness World Record as the smallest stop-motion animated film.)
Play Target
Target Kaleidoscopic Fashion Spectacular
05:31
This astonishing and beatifully executed live fashion show simply mesmerized us -- and the thousands who gathered to watch on the streets below. An ingenious way to promote a product, while engaging viewers in a tangible experience.
Hornbach and HEIMAT
03:00
We love the magical, atmospheric style with which this ad presents a single idea that has the potential to make the world a better place.
