Audience
What type of reader is the author addressing? Is the article aimed at a general audience? Is this article too
elementary, too technical, too advanced, or just right? Does it talk down to a reader?
Objective Reasoning
1. Is the information covered fact, opinion, or propaganda? It is not always easy to separate fact from opinion. Facts can usually be verified; opinions, though they may be based on factual information, evolve from the interpretation of facts. Skilled writers can make you think their interpretations are facts.
2. Does the information appear to be valid and well-researched, or is it questionable and unsupported by evidence? Assumptions should be reasonable. Note errors or omissions.
3. Is the author's point of view objective and impartial? Is the language free of emotion-arousing words and bias?
Writing Style
Is the tone right, or would it be offensive to some members of the public? Is the article organized logically? Are the main points clearly presented? Do you find the text easy to read, or is it stilted or choppy? Is the author's argument repetitive? If the language powerful or weak, does this influence the reader or turn them off?
