- video games incorporating products into their content
- special commercial patient channels in hospitals
- public figures sporting temporary tattoos.
- A method unrecognisable as
advertising is so-called ‘’guerrilla marketing’’ which is spreading
‘buzz’ about a new product in target audiences.
- Cash-strapped U.S. cities do not shrink back from offering police cars for advertising.
- Companies buying the names of sports stadiums. Science World in Vancouver was re-named Telus World of Science. The former SkyDome in Toronto was renamed Rogers Centre. Other recent developments are, for example, that whole subway stations in Berlin are redesigned into product halls and exclusively leased to a company.
It’s standard business management knowledge that advertising is a pillar, if not “the” pillar of the growth-orientated free capitalist economy. “Advertising is part of the bone marrow of corporate capitalism.” [26] “Contemporary capitalism could not function and global production networks could not exist as they do without advertising.”[1]
