are forms of advertising, where branded goods or services are placed in a context usually devoid of ads, such as movies, the story line of television shows, or news programs. The product placement is often not disclosed at the time that the good or service is featured.
SCAN THE SITE OF THIS SUCCESSFUL COMPANY THAT SELLS INVISIBLE ADVERTISING
DOWNLOAD THEIR BROCHURE
1. HOW DOES THIS COMPANY WORK?
2. HOW IS IT DIFFERENT FROM 'VISIBLE" ADVERISING?
3. WATCH YOUR FAVOURITE SHOW TONIGHT - LOOK FOR PRODUCT PLACEMENTS
4. MAKE A LIST AND BRING IT TO CLASS.
* WERE YOU AWARE OF EMBEDDED PRODUCTS IN SOME OF THE TV SHOWS ON THEIR CLIENT LIST?
* Try to remember a favourite movie that you have watched many times. Do you remember the hidden products? Look up the movie in this database & be prepared to talk about it in class.
