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Independent thinking in the age of persuasion - Is it possible?

CoCaCola01

People want to sell you things.

People want to sell you ideas.

How do you decide what to believe?

ADVERTISING

  • Independent thinking in the age of persuasion - Is it possible?
  • Deconstruction tools
  • Where are the adverts?
  • 'Hidden' advertising
  • 'Invisible" persuasion methods
  • Product Placement
  • Compared to Me/Facebook/Twitter

DECONSTRUCTION

  • News: fact or opinion?
  • Stakeholders & bias
  • Bias in media reporting
  • Media along the political spectrum
  • Controversial topic reporting

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