ADDING TONE
STRATEGY 1: The adverb. Adverbs place conditions on the words they modify and by doing so can add emphasis or clarity to your opinion.
A few were adamantly against animal testing.
Modern science has shown that animal testing is often very unnecessary.
Animal testing is extremely cruel.
STRATEGY 2: Repetition. Any time you repeat an idea, its importance is stressed.
I was disturbed, extremely disturbed, by the reaction of citizens to the crime.
STRATEGY 3: Parallelism and the Rule of Three.
These scientists watch the animals squirm, listen to them squeal and see them writhe as they fail the latest experiment.
The police don’t know when to use force. They don’t know how much to apply and they don’t know when to stop.
STRATEGY 4: Hyperbole and Exaggeration (or understatement)
I’d rather eat the gum that I stepped on yesterday than the food in the cafeteria.
Scientists torture animals.
STRATEGY 5: Imagery – Describe strong images in detail (Dziekanski dying / Rats being tortured)
I am positive that the Subway the café used to sell is five times healthier than the heart attack sticks they sell now.
The eyes of the monkey were sewn shut and a device, emitting a high-pitched noise, was locked onto his head.
STRATEGY 6 – Use poetic devices to draw readers to key ideas.
This is a double dose of discontent.
STRATEGY 6: Rhetorical Questions
How many teenagers that play video games go off on a killing spree?
STRATEGY 7: Short emphatic statements or fragments
That’s sick! He is a crook. A crook.
